About Me
I’m a Writer and Strategist who has worked throughout my career to bring to light insights and opportunities that drive sustainable long-term growth and deliver positive social impact. My work looks beyond sectors, focusing on the individual needs and desires of people that ultimately form the trends, behaviours, and systems of the world we live in.
Whether writing long or short-form content; fiction or non-fiction prose; or devising content, brand, and/or foresight-driven strategies, I’m always seeking ways to tell stories that people can implicitly understand and emotionally connect with.
Outside of work you’ll find me with my head buried in a book; walking with my son, partner, and pooch on; or trying to find the world’s best brownie.
Testimonials
“Dominic is a wonderful writer and very easy to work with, a welcome addition to our small creative team. I appreciate how he understands our business and how best to articulate it to a broad audience in terms that both enhance our value and are digestible for the reader—this is no easy feat. He’s always open to feedback and is truly a pleasure to collaborate with on both small and large-scale projects.”
– Cristina Avila, Marketing Director, Advantage Group
“Working with Dom is an enjoyable, collaborative, and inspirational process that brings out the best for the content. His thoughtful and imaginative words spark creativity and provide me as a designer with the proper groundwork and support to create designs that we’re both proud of. Each piece we create as a team is strategically engineered by Dom and provides a clear purpose for the brand.”
– Katie Luke, Award-Winning Graphic Designer, Connected
“Dominic recently helped me with my MBA application to Oxford University. (And I can happily report that I was accepted!) His assistance was critical in pulling out the story that I wanted to tell based on my personal and professional experiences. Not only was he able to help me tell my story in a succinct and eloquent manner, he was also incredibly efficient and easy to work with. My deadlines were extremely tight and even though the application was due right after the holidays, that didn’t slow us down one bit. I am forever grateful to Dominic for his help and would recommend his services to anyone who might need them.”
– Christine Kavazanjian, Futures Literacy Consultant, UNESCO
“Dominic is a highly talented, strategic, and intuitive writer. I've worked with him on a number of projects and whether he's writing executive-level speeches, business proposals, or stitching together an impactful client presentation, his work is always thoughtful, thorough, and creative. On a number of occasions Dominic has assisted me in enhancing my personal storytelling, acting as an incredibly reliable and quality-driven collaborator. Part of his magic is in his ability to locate and apply other people’s voices to deliverables with effective authenticity and a consistently polished result. I'd recommend working with him to anyone.”
– Christina Doyle, Director of Design Strategy, Scotiabank
“When our team was tasked with an interesting and challenging project that required someone who was equally strong in their strategic thinking as they were in their creative storytelling chops, it took me no more than 5 seconds to recommend that we bring Dominic into our project team. Within the first briefing Dominic gave the team immediate reassurance that he'd be able to really deliver on the ask. In the end, he did exactly that - and then some. Beyond his professional, approachable, and dynamic team spirit, Dominic was able to integrate into the team very quickly and was a real pleasure to work with. His infectious optimism along with his can-do approach to collaboration was a breath of fresh air. I will absolutely be calling on Dom again, and I encourage any teams looking for a dynamic and strategic storyteller to do the same.”
- David Oliver, Director of Project Operations, Public Inc.
“Dom's guidance and work has been truly remarkable. He's an exceptional collaborator and has really helped Detour refine and develop our key themes and create strategies for our campaigns that have led to meaningful brand interactions with our customer base and increases in revenue.”
- Ryan McCabe, Director of Coffee (Sales/Marketing), Detour Coffee
“When we saw the opportunity to pivot to online sales, we took it. After a few months we had developed a lively subscriber base and we knew it was essential to implement strategic email communication to support our online sales. Through working with Dom, we've harnessed the feel good essence of walking into your favourite bakery, and each week we deliver it directly to our subscribers' email inboxes. Dom collaborated with us to hone in on the core voice and themes that define our brand and to channel them into our customer communication. With these key themes, we've worked together to create a communication strategy that generates growing trust and sales each week. I will highly recommend Dom to anyone or business, especially those looking to find their own voice.”
- Kylie Benham, Marketing Manager, Dear Grain
Dom was an absolute pleasure to work with and I highly recommend him for any brand strategy, storytelling and content development. He is smart, intuitive, creative and helps easily connect the dots from idea to thoughtful articulation. He is a true professional, incredibly authentic, and is an excellent collaborator who moves the project forward while liaising directly with multiple stakeholders. Dom's work helped elevate our brand, giving us highly effective and sophisticated messaging and sales tools that better communicate our value to all stakeholders - customers, brands and investors.
– Amy Halpenny, VP of Business Development, FlipGive
My Storytelling Principles
Focus on the why
Tell the truth
Be emphatic
Remain consistent
Embrace feedback